In the highly competitive multifamily housing market, amenities are the currency of success. Among these, the fitness center reigns supreme, serving as a primary driver of leasing decisions, retention rates, and rental premiums.

For property owners, developers, and managers, selecting equipment for this crucial amenity is perhaps the most significant long-term decision you will make. It’s a choice that dictates maintenance costs, resident satisfaction, and ultimately, your return on investment (ROI).

As a leading provider and certified distributor of Matrix Fitness equipment, Opti-Fit understands this equation intimately. We don’t just supply fitness gear; we deliver commercial-grade performance ecosystems. And when it comes to cardio, there is no more reliable or resident-appealing choice than the Matrix portfolio.

This article breaks down the three critical pillars that make Matrix Fitness cardio equipment—from their versatile treadmills and Ascent Trainers to their immersive consoles—a non-negotiable investment for Class A and B multifamily properties.

Pillar 1: Uncompromising Commercial Durability and Longevity

The number one priority in multifamily fitness center design is durability. Unlike a commercial gym that charges membership fees to maintain its equipment, your multifamily fitness center operates 24/7/365 with an ever-changing population of users. You need machines built for constant, high-mileage abuse.

Matrix Fitness is built to surpass commercial standards, offering true long-term capital protection.

Built for the Grind: The Internal Engineering

Commercial-Grade Motors: Look specifically at the high-end Matrix treadmills. Many feature powerful AC motors (like those found in dedicated health clubs), which are superior to DC motors for continuous, heavy use. This ensures the machine responds quickly to adjustments (crucial for HIIT/interval training) and can handle high usage volumes without overheating or failure.

The Ultimate Deck™ System: This patented cushioning system is a game-changer for durability and user comfort. It utilizes industrial-grade materials and a robust frame designed to withstand repeated impact over years of operation. For property owners, this translates directly into two major benefits:

Lower Maintenance: Fewer deck replacements and component failures.

Resident Satisfaction: Superior cushioning protects joints, offering a comfortable, high-performance experience that users rave about.

Rigorous Testing: Matrix equipment undergoes extensive testing against the highest international standards, ensuring the entire lineup—from their ClimbMills to their ellipticals—can absorb the intense, non-stop use common in high-density residential facilities. This superior construction minimizes downtime, keeping your amenity operational and your residents happy.

Pillar 2: The Immersive Technology and Connectivity Ecosystem

Today’s resident is tech-savvy, connected, and expects a personalized workout experience that integrates seamlessly with their digital life. Matrix delivers this through its flexible console architecture, which is arguably the most powerful feature in its portfolio.

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Matrix Fitness Console Flexibility: Customizing the Experience

Matrix offers a range of consoles that allow Opti-Fit to tailor the technology to your property’s budget and target demographic. The most advanced—the Touch and Touch XL consoles—are designed to mimic familiar smartphone and tablet interfaces, making them instantly intuitive for all users.

A. Personalized Entertainment and Content

The Matrix platform transforms a routine workout into an immersive journey:

Streaming Services: Integrated apps like Netflix, YouTube, Spotify, and Hulu turn a 30-minute cardio session into a piece of dedicated entertainment time, ensuring residents stay engaged longer and use the facility more often.

Virtual Active: This signature Matrix program allows users to travel through exotic, high-definition landscapes (from the Italian Alps to the beaches of Hawaii) that adjust dynamically to their speed and intensity—a powerful differentiator that elevates the workout experience far beyond static screens.

Connected Fitness Apps: Residents can easily connect their Apple Watch and utilize popular tracking services via Bluetooth and ANT+, ensuring their workout data is captured and integrated into their overall fitness strategy.

B. The Power of On-Demand Workouts

The demand for virtual, instructor-led fitness has exploded. Matrix consoles integrate platforms like iFIT (on select models) and include proprietary high-intensity interval training (HIIT) programs like Sprint 8. This means residents have access to world-class coaching and structured workouts directly on the machine, providing a “boutique fitness studio” experience without ever leaving the community.

Pillar 3: Maximizing ROI Through Asset Management

For property managers, the greatest value in Matrix equipment lies not just in its use, but in its management. Matrix Connected Solutions provides robust, digital tools that save your team time, prevent failures, and maximize the lifespan of your investment.

Smart Management with Asset Management (Facility 360)

Matrix’s Asset Management solution is designed specifically for commercial environments like multifamily facilities:

Remote Diagnostics: Cardio machines are connected via Wi-Fi, allowing the system to monitor usage patterns, performance data, and component health in real-time. This can often predict potential issues before they become catastrophic failures.

Proactive Service Alerts: Instead of waiting for a resident complaint about a broken machine, the system automatically notifies the property manager and your service provider (Opti-Fit) when an issue is detected. This streamlined service communication dramatically reduces the machine’s downtime, often resulting in a quicker fix rate.

Usage Tracking: Insightful reports provide a 360-degree view of your equipment status. You can track which machines are most popular, which are underutilized, and identify peak usage hours. This data is invaluable for future purchasing decisions and optimizing your equipment mix.

By minimizing machine downtime and simplifying the service process, the Asset Management platform directly contributes to higher resident satisfaction scores and lower operating expenses—the very definition of a smart investment.

The Opti-Fit Advantage: Your Strategic Partner

Choosing Matrix is a crucial first step, but optimizing that investment requires expert partnership. Opti-Fit is proud to be a premier Matrix Fitness distributor, offering end-to-end solutions tailored specifically for the multifamily sector.

We leverage the full power of the Matrix catalog—including the Lifestyle, Endurance, and Performance Series—to ensure your equipment mix perfectly aligns with your property class, resident profile, and budget. Our expertise covers:

Needs Assessment: Determining the correct machine quantities and series based on your unit count and demographic.

Facility Design: Ensuring ADA compliance, optimal floor planning, and crucial acoustic control.

Seamless Integration: Guaranteeing the successful setup of the connected consoles and the Asset Management network.

Dedicated Support: Providing reliable installation, training, and ongoing service support that maximizes the life of your Matrix investment.

In the multifamily world, a fitness center is a workhorse, not a showpiece. It must perform reliably, day in and day out, for years. Matrix Fitness cardio equipment is designed and engineered to meet this unrelenting demand, offering commercial-grade durability that guarantees longevity and cutting-edge technology that drives resident engagement.

When you invest in Matrix, you are investing in durability, connectivity, and superior facility management. Partner with Opti-Fit today to transform your fitness amenity from a cost center into a powerful, revenue-generating asset.

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When it comes to fitness equipment, Opti-Fit carries the best of the best. We have everything you need to outfit your gym, from treadmills and ellipticals to free weights and strength machines. Brands like Matrix, Atlantis Fitness, Escape, and Hoist are all represented in our inventory. Keep reading to learn more about these amazing brands and what sets them apart from the competition.

Matrix
Matrix is a global leader in commercial fitness equipment manufacturing. They are known for their innovative design, durability, and cutting-edge technology. Matrix fitness equipment is used in some of the biggest gyms and fitness facilities all over the world. When you buy Matrix, you know you’re getting quality that will stand up to heavy use.

Atlantis Fitness
Atlantis Fitness is one of the most respected names in the fitness industry. Their equipment is known for its ergonomic design and superior craftsmanship. Atlantis Fitness machines are built to last and will provide your clients with a great workout every time they use them.

Escape Fitness
Escape fitness equipment is designed with the user in mind. Their machines are easy to use and maintain, which is why they’re one of the most popular brands in the world. Escape also offers a wide range of products so that you can find exactly what you need to outfit your gym.

Hoist Fitness
Hoist is a leading manufacturer of strength training equipment. Their machines are used by professional athletes and bodybuilders all over the world. Hoist strength machines are built tough and can withstand even the most intense workouts. If you’re looking for top-of-the-line strength training equipment, Hoist is the brand for you.

Opti-Fit proudly carries some of the best fitness equipment brands in the business—brands like Matrix, Atlantis Fitness, Escape, and Hoist. These brands are trusted by gyms and fitness facilities all over the world for their quality, durability, and innovative design. When you buy from Opti-Fit, you know you’re getting the best of the best. Contact us today to learn more about our inventory or to place an order.

The Matrix Fitness High End Home Equipment line is your ticket to a full-fledged gym experience at home! With top-of-the-line equipment and a wide range of options, you can customize your workout to fit your individual needs. Whether you’re looking for a total body workout or something to focus on specific muscle groups, the Matrix Fitness High End Home Equipment line has you covered.

So what are you waiting for? Get your workout on with Matrix Fitness!

1) Introduce the Matrix Fitness High-End Home Equipment line

For those who take their workout seriously, Matrix Fitness offers a line of high-end home gym equipment that is tough enough to withstand even the most intense training sessions. From weight machines to cardio equipment, Matrix has everything you need to build the perfect home gym. Their products are built with quality in mind, and they offer a wide range of options to suit any budget. Whether you’re just starting out or you’re a seasoned athlete, Matrix has the home gym equipment you need to reach your fitness goals.

2) Describe the features and benefits of the equipment

For those who are serious about their workout routine, having quality home gym equipment is a must. Matrix Fitness is a leading manufacturer of home gym equipment, and their products are known for being built to last. Some of the features that make Matrix Fitness products stand out include their durable construction, user-friendly design, and wide range of options. Their home gym equipment is also backed by a strong warranty, so customers can feel confident that they are making a sound investment. Whether you are looking for weight machines, free weights, or cardio equipment, Matrix Fitness has something to meet your needs. And with their competitive prices, you can get high-quality fitness equipment without breaking the bank. So if you are serious about getting in shape, be sure to check out Matrix Fitness home gym equipment.

3) Share how the equipment can help people achieve their fitness goals

Home gym equipment can help people achieve their fitness goals in a number of ways. First, it provides a convenient way to workout at home, without having to travel to a gym. Second, it allows people to tailor their workouts to their own individual needs and goals. And third, it can help people save money on gym membership fees.

One of the most popular brands of home gym equipment is Matrix Fitness. Matrix offers a wide range of products, from simple dumbbells and weight plates to complete home gyms. Their products are designed to be durable and easy to use, making them ideal for people who are new to working out at home. In addition, Matrix products are backed by a team of experts who can provide advice and support if needed.

So if you’re looking for a way to achieve your fitness goals, home gym equipment is definitely worth considering. And matrix fitness is a great option if you’re looking for high-quality products that will help you get the most out of your workouts.

4) Explain why the Matrix Fitness High-End Home Equipment is a great investment for anyone looking for quality home gym equipment

For anyone looking for quality home gym equipment, Matrix Fitness is a great investment. Matrix Fitness offers a wide range of high-end home gym equipment that is sure to meet the needs of any fitness enthusiast. From treadmills and ellipticals to strength training machines and free weights, Matrix Fitness has it all. In addition, all of their products are backed by a quality guarantee, ensuring that you will be satisfied with your purchase. With so much to offer, it is easy to see why Matrix Fitness is a top choice for those looking for the best home gym equipment available.

Overall, Matrix Fitness is a great investment for anyone looking for quality home gym equipment. With a wide range of products and a quality guarantee, you can be sure that you will be satisfied with your purchase. With so much to offer, it is easy to see why Matrix Fitness is a top choice for those looking for the best home gym equipment available.

Opti-Fit

If you’re looking for quality home gym equipment, look no further than Matrix Fitness. With a wide range of products and a quality guarantee, you can be sure that you’ll be satisfied with your purchase. So what are you waiting for? Invest in your health today with Matrix Fitness!

Matrix Fitness one of the global leaders in commercial and premium home fitness equipment has entered into a strategic partnership with iFit, which is at the forefront globally in interactive, connected fitness technology and content to incorporate iFit’s proprietary workout platform to the Matrix home fitness portfolio.

The collaboration is intended to reinforce Matrix’s innovative equipment offerings and increase iFit users. This coincides with Matrix’s new touchscreen consoles launch. These are designed to offer more fitness and entertainment options to users to keep them motivated from start to finish of their workout.

Johnson Health Tech Retail Inc President Bob Zande notes that immersive and connected fitness experiences are playing a critical role in the lives of their customers. They are elated to partner with iFit since they have a proven track record in premium fitness content. Incorporation of iFit to the Matrix line avails customers top-notch content on some of the leading equipment designed for the home.

The Matrix and iFit partnership facilitates a flawless connection between Matrix users, their equipment and iFit’s renown trainers. The iFit platform is incorporated into Matrix touchscreen consoles and is available on almost all Matrix products for home users. This includes ellipticals, treadmills, recumbent bikes, upright bikes, ClimbMills and ascent trainers. This integration gives Matrix users access to iFit’s award-winning, trainer-instructed workouts that are shot in diverse, unique locations in 50 countries across all continents. Users can access exclusive and extremely immersive studio classes directed by top-notch trainers. This includes; renown Olympians, recognized athletes and motivational trainers from around the world.

Some of The Outstanding Features of The New Generation of Matrix Consoles Include;

A year of iFit membership will be incorporated into Matrix 2nd generation touchscreen consoles which will be available at matrixfitness.com, Johnson Fitness & Wellness stores and chosen speciality fitness retailers in the U.S.

Back in March, when COVID-19 forced gyms to close their doors, we all quickly realized that wherever you lay your mat is the “gym.”. According to the media analytics firm Comscore, “March of 2020 saw a 147% increase over the prior year in on-demand fitness video consumption.” In June, YouTube announced that in the three months since March 15th, daily views of videos with “home workout” in the title rose 515%.”

These trends are expected to continue in 2021 as we continue to adapt and adjust to the new normal. This newfound appreciation for sweating at home will only become more entrenched in our daily lives as the year progresses.

Here are some fitness trends to watch in 2021…

• Online Fitness Classes Are Here to Stay!

Before the pandemic, we associated exercise with “going to the gym.” As we’ve changed our habits, digital workouts have become the norm, and this will continue in 2021. Brands are embracing an approach that gives users access to a variety of workouts, including live-streaming classes and on-demand libraries.

Companies like Apple, Google, and Amazon are developing their own offerings. Apple Fitness+, launching in 2021, will offer workout recommendations based on the intensity of your last workout. Matrix Fitness has partnered with Apple to connect the Apple watch to their treadmills, ellipticals, and bikes.

• Focus on Restorative Fitness

The self-care/mental health trend has been brought home by the sky-high stress levels of 2020. Restorative fitness like yoga, pilates, meditation, and stretching made it into the top ten for 2020. In 2021, expect the trend to continue as we all deal with managing ongoing pandemic stress!

• Wearable Technology

Wearable technology consists of smartwatches and fitness trackers and includes devices like heart rate monitors and GPS trackers like those used in cycling. Their accuracy and capabilities have expanded. Some even offer AI fitness solutions; others use VR games to promote fitness. The wearables trend is growing and is expected to be a top trend in 2021.

Digital / In-Person Hybrid

While digital workouts and classes are here to stay, it doesn’t mean “in-person” classes are obsolete. A recent survey of professionals found that 92% hope to return to the gym in 2021. Forty percent of respondents are planning on returning exclusively back to in-studio workouts when they feel it’s safe.

• Interactive Home Machines

Whether it’s strength training or cardio, we’re adding workout machines to our home gyms and dedicated workout rooms. Companies like Matrix are creating large-screen consoles for their treadmills, ClimbMills, and ellipticals that allow users to stream and view live entertainment, browse social media, and race through virtual mountain trails while working out.

• Well Equipped Home Gyms

The market for home gym accessories will continue to grow in 2021. Whether it’s dedicated machines for cardio and strength training, all-in-one gym units, or flooring and storage trees and racks, the market for home fitness items and accessories will grow in 2021.

Physical fitness is vital to our physical, mental, and emotional wellbeing. Digital technology has helped us through the pandemic, but it can’t completely fill the void of connecting and exercising with friends and instructors in the gym.

As we work through the challenges of the pandemic, we’ll begin to see the growth of this new “hybrid” community of both in-person and digital offerings. We’re entering a phase where we will each decide what works best for us, and as a result, the companies and brands that will survive will seamlessly serve the client who craves the community that an in-person class offers but still needs to take online classes as well.

For more information about the trends of fitness in 2021, contact an Opti-Fit fitness professional.

Power racks and rigs are part of the growing trend of functional fitness — a type of workout that is popular for extreme sports, Crossfit and athletic training. It’s not enough to be tone and lean, your body has to work like a machine with strong muscle groups able to move together to complete a task.

Traditional weight lifting approaches fitness in an isolated way by focusing on individual muscle groups. Functional fitness utilizes exercises that combine the groups for more efficient movement. The emergence of power racks and rigs in gym equipment plays a role in this evolution.

What is a Rig?

Rigs are versatile tools that you can tailor-fit to your training style and use to create different stations. That flexibility is what makes them a standard in most weight lifting rooms. Rigs can be any shape, so they create whatever station you need and they come in different sizes, too. Take the Atlantis Rig System RS-4. Gyms can customize it to fit in and empty corner space and provide more workout options. The Atlantis Rig Rig System RS-10 is bigger to accommodate more uses.

When not using the rig for lifts, it can work as a station for:

It becomes as many stations as you need. It can serve as a spacer between activities going on at one time, too.

What are Power Racks?

power rackA power rack, sometimes called a power cage, is safety equipment that serves as a spotter for free weight barbells. It also works as a station for different exercises such as:

Power racks are not new to the market. They have been around since the 1960s, but brands like Matrix Fitness are improving on them all the time. The Matrix Magnum Series Mega Power Rack is fully enclosed with a design that changes quickly and uses retractable bands. The Matrix Magnum Series Power Rack MG-A47 has integrated foldaway spotter stands.

Power racks are must-have equipment for weight rooms, especially for athletes. They allow for:

Both rigs and power racks are practical choices for CrossFit gyms and athletic training centers. They take you further and get you there faster than other forms of commercial weight lifting equipment.

Contact Opti-Fit for more information on power racks and customizing rigs for your fitness facility.

Strength equipment is the heart and soul of any fitness center. Not all brands are created equally, though, Some have a well-deserved reputation as the top in the industry. Consider two that meet that standard.

Matrix Fitness

Matrix is a child company of Johnson Health Tech founded in 1975 by Peter Lo. Today, Matrix is an award-winning manufacturer of strength training products. In 2017, they won the FirtProf brand of the year award and in 2018, the Plus X Best Customer Satisfaction award.

Matrix Fitness offers both residential and commercial strength training equipment. They make single-station and multi-station products along with free weights, plate-loaded and accessories.

What Makes Matrix Stand Out?

It’s the intuitive design that puts Matrix strength equipment at the fore the front in the industry. There are five series and each comes with distinct features. The Ultra and Versa series offer ergonomic grips, for example. Aura, on the other hand, is known for its aesthetic designs and Urgo Form cushions. With the Magnum series, you’ll be impressed by the Breaker Benches which eliminating the need for assistance to break the bar.

Atlantis Fitness

For 35 plus years, Atlantis has been making only strength equipment. That singular focus has made them one of the best in the industry. The company was founded by Canadian bodybuilding champion Raymond Sansoucy and today it is Canada’s largest commercial strength equipment manufacturer.

There is a broad range of Atlantis strength equipment choices, most made with welded frames, heavy gauges of steel and high resistance levels. Each unit is designed to help you find the perfect blend.

What Makes Atlantis Stand Out?

Atlantis is known for its ergonomic designs and expert biomechanics. Their line is so extensive they list it by body part to make it easier to navigate.

The Atlantis’ Performance series offers sturdy machines that come with standard and heavy weight-stacks. The Power series features adjustability and user profiles. Natural Motion is made up of 12 units with enough freedom to allow the user to define their own path.

Each one of these companies manufacturer strength products designed to give you flexibility as you select your equipment.

For more information contact Opti-fit.

Whether you have purchased or plan to buy high-performance gym equipment from Matrix, you should know that Matrix equipment makes it easy for you to maximize your ROI. Most of the equipment out there will eventually earn its keep over time, but there are very few manufacturers that will further help you make the purchase worth the effort.

Asset Management

Many gym owners don’t bother to think about the life of their equipment. They hope that it will last for a long time and they repair it when something is broken. Matrix equipment will monitor itself for you. As your machine ages, it will alert you as to when you need to think about updating something, or if a part is nearing its expiration. The monitoring function will also tell you when something is wrong or not functioning properly. You can also get instant access to the product information for the equipment. Here are some handy tools that you will have when you purchase Matrix equipment:

Of each piece and your gym as a whole. This feature will tell you which pieces are members favorites, it can also tell you what product mix you should keep on the floor.

Marketing

Your Matrix equipment will even do some of the marketing work for you. Members that sync up to use the workout-tracking and personal training features will receive messages when new workout tracks, trainers, or classes are uploaded to their favorite machines.

You can also allow members to personalize their experience, or you can customize it for them. These are just some of the ways that Matrix will help you to keep your gym on your member’s minds. The ore that they are thinking about it, the more likely they are to post something about it to their friends on a social media platform like Instagram or Facebook.

Matrix equipment has a lot to offer as far as maximizing your ROI on the pieces that you purchase. We strive to make our high-end workout experience the best on the market so that your members stay fit and happy at your gym. Give us a call today to find out more about maximizing your ROI.

Contact Opti-Fit for more information on high performance fitness equipment.

Are you tired of doing endless squats, lunges, and deadlifts in an attempt to literally get your butt in shape? Enter the Glute Trainer. This plate-loaded machine is specifically designed to help you get the firm, toned glutes you’ve always wanted.

Created by the fitness equipment powerhouse, Matrix, you can rest assured that it’s made with high-quality materials. Opti-Fit has added this effective machine to their supply of commercial fitness equipment for businesses across California and the Las Vegas area.

Read on to learn about the benefits of this Matrix fitness machine and see how it would make a great addition to your gym or fitness center.

Comfortable Design

This glute trainer was made to mimic the movement of a hip thrust while taking out the annoyance of free weights. Instead of trying to balance a heavy barbell across your pelvis, you can simply add your desired weight, step into the adjustable hip pad, and get to work.

The raised foot platform is angled and layered with a non-slip material to provide a steady foundation to keep your glutes fully engaged. Users will be able to get off the machine just as easily as they get in thanks to the open-sided entry and exit point.

Made for Everyone

Just about anyone who goes to the gym can use the Matrix Trainer thanks to its limited restrictions. Users up to 350 pounds are able to operate it effectively due to the build and strong components.

With a starting resistance weight as low as 50 pounds, added weight plates can bring this number up to 225 pounds. While additional bands can also be used, making the weight reach a maximum resistance of up to 500 pounds.

A combination of both weights and resistance bands make this an explosive workout with a range of movement options. Anyone looking to tone up their glutes is sure to see results with this powerful piece of commercial fitness equipment.

Add One to Your Gym Today!

Want to add a Matrix Glute trainer to your fitness center in California or Las Vegas? Opti-Fit has this and a range of a variety of other fitness products to fit your needs.

Get in touch with us today to learn more about our cardio equipment, strength training machines, and more!

Having a gym located at your facility can act as a keystone of your multi-family community; if it is done right. Whether it be in the workplace, or on the home front; Opti-Fit will help you to create the community atmosphere your users are looking for.

Engaging the participants in your community is a meaningful way to build bonds within the community as well as a sense of belonging. When workers and residents feel like they belong they are less likely to search for new homes, jobs, or communities where they feel accepted.multi-family community

Opti-Fit is the premier fitness equipment dealer in California and Nevada, offering the best brand names in fitness equipment, including Matrix Fitness, Dynamic Fitness and Strength, Start Trac, Atlantis Fitness and much more. Opti-Fit also provides a number of services including design, maintenance, and enhancement products to increase the use of your gym facilities. The special financing options available from Opti-Fit will keep your annual budget in the black when you update or install a new gym.

How It Works

Deciding to update equipment or install new amenity services is a big decision, when you partner with Opti-Fit all of your interests are covered.
• You will first receive a consultation to be sure everyone on the same page as far as vision and expectations.
• From here, specific services, designs, and equipment will be chosen for your facility.
• Next, financing options will be reviewed.
• Last, Opti-Fit will get to work on your project right away.

Why Choose Opti-Fit

Opti-Fit is dedicated to serving communities of all types through the introduction and oversight of health programs. Here are some of the benefits you experience by using Opti-Fit to fill your fitness center needs.
• Experience
– Opti-Fit has been helping organizations with fitness center for over 27 years.
• Dependability
– When you enter into a partnership with Opti-Fit, you can expect comprehensive options with the best price points on the market.
• Reliability
– Opti-Fit provides fitness equipment service and preventative maintenance agreements.

Opti-Fit will help you build a healthy and sustainable community at your multi-family complex or other facility. Opti-Fit will work with you to find the best solutions that fit your vision and budget. Visit the Opti-Fit’s website, or give us a call today at 888-601-4350, to find out about the fall financing options available.