Major fitness industry trends are starting to creep into multi-family properties as well. In 2019 apartment and other multi-family complexes will be looked upon to continue offering bigger and better amenities. Residents will be looking for yoga classes, group workouts, new technology, and more.
A late 2018 fitness trends survey issued by the Coalition for the Registration of Exercise Professionals (CREP) shows the following as significant fitness trends all over the world. The image below shows what fitness center users around the world are looking for these days.
Image from: The Worldwide Survey of Fitness Trends for 2018
The Building and Construction Network noted in a post that high paying residents are no longer seeking the traditional fitness center any longer. Residents are willing to pay up to have the whole boutique fitness experience of their choice at their place of residence.
This means that property owners want to get a good handle on the demographics of the residents they attract in order to supply them with the experiences that they are looking for at home. Major fitness trends for multi-family properties in 2019 are:
- Group Classes Run by Trained Professionals
- Outdoor Activities
- New Technology That Will Integrate into Residents’ Lives
- Wellness Spaces (Steam Room, Meditation Room, Gardens, and Specific Fitness Areas like a Yoga or Kickboxing Room)
2019 is going to be all about specializing your fitness and wellness amenities. One easy way to start getting a handle on this new trend is to create a community around the fitness center, get people involved in group activities and even meal planning.
If you do not have the space or extra budget to build whole new rooms and hire staff, you can use commercial applications that are available, look to marketing companies to help you reestablish your fitness center vision, or you can enlist help from personal trainers looking for clients. There are many ways to go about updating and following the new trends.
A first great step is to create your community through social media. If you do not have anything like this in place, seek out professional guidance. Hiring someone to help build an online community will help you to create the experience that new, higher paying tenants are looking for.
Design Solutions in California and Nevada
And even beyond that. Opti-Fit Fitness design and consulting services is a one-stop fitness shop with 20 years of design services, exercise outfitting and machine installation experience.
We have partnered with thousands of clients in the planning, supply and ongoing maintenance of fitness equipment all over the United States.
Amazing Las Vegas installation at the Four Seasons Hotel
Opti-Fit also specializes in applying practical knowledge of human movement based on the science of the body’s biomechanics to provide the most effective solution to meet your fitness needs, whether that is in a multi-family residential gym, a commercial personal training facility or even your local day spa or college fitness center.
We partner with architects, interior designers and contractors to build fitness amenites into your design. With our specialized process, we provide realistic 3D renderings of your future site.
Multi-Family Fitness Centers
Through the design process, we help conceptualize your fitness space and market to prospective clients prior to grand openings, which can be used in your marketing campaigns and social media initiatives/
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Opti-Fit has perfected our tried and true formula to focus on delivering superior results regardless of budget or size of project. You may find our design and fitness center services in:
- Our design process creates detailed 3D renderings of your facility including overviews
- 3 Dimensional walk through also provides an interactive in-room view
- 3 D Virtual Reality allows your user to virtually step into the fitness space room
Well-Fit in No-Cal is a groundbreaking turnkey solution
We offer consulting and continues throughout the solution lifecycle touching every aspect from exercise maintenance, supply, and ancillary revenue opportunities. Reach out for a free design consultation.
Pools and Gyms are Mandatory!
Breakthrough research on Today’s Renters and research released by Freddie Mac Multifamily finds growing segments of the population — Baby Boomers and Generation Xers in particular — showing much less interest in owning a home.
The survey finds half (50 percent) of Baby Boomers currently renting do not anticipate buying a home in the future, up eight points from 2016.
The latest “Profile of Today’s Renter” reveals that affordability remains the dominant factor driving renter behavior.
Multi-Family Rental Research:
50% Baby Boomers currently renting do not anticipate buying a home in the future
Of that 50 percent, 35 percent have no interest in owning
15 percent say they cannot afford to own but have some interest
19% of Gen Xers (aged 38-52) study respondents lacked interest in home homeownership
Read the whole Renters Report from Freddie Mac.
Rental satisfaction continues to run high across the country. A significant and growing majority of renters – 66 percent – are satisfied with the overall rental experience.
“America’s renters overwhelmingly see renting as more affordable and the right choice for them – right now,” said study author David Brickman, Executive Vice President and Head of Freddie Mac Multifamily groups.
Renting becomes a much more attractive option when the top three apartment amenities are met:
- Residential gym
To retain tenants, attract high quality consumers and connect communities, provide your tenants, clients and customers with well-branded well-designed fitness centers with the perfect wide array of amenities.
Keep Up With Demands for Wellness
The National Multifamily Housing Council and Kingsley Associates last year surveyed approximately 120,000 renters at 3,280 apartment communities nationwide to gauge their interest in specific communal amenities. While on-site parking is everyone’s first request, these wellness and safety offerings are common demands:
83% want a pool on property
82% request a well-equipped fitness center
80% demand safe security access
67% want community Wi-Fi
47% look for a business center
If locations are more or less the same between competing properties, wellness and fitness amenities have a big impact in competitive rent pricing as well as tenant satisfaction.
The National Apartment Association (NAA) is the leading voice for the rental housing industry and a trusted partner and advocate committed to serving 160 affiliates, 75,000 member companies and the 9.25 million rental housing units globally
By far, the most upgraded community-wide amenity since 2014 has been the multi-family fitness center. Recent research finds that 46 percent of tenants are willing to pay a premium for complexes that have group fitness classes – in addition to on-site gyms. Top-notch, customized exercise equipment can vastly improve tenant interactions and a sense of community in your multi-family apartment or condo complex. Having a friendly, uncluttered neighborhood fitness center is also priceless for municipal relations.
As you’ve probably recognized, the modern family fitness center has changed dramatically over the last 25 years – and an ancient, drab ill-equipped multi-family exercise space is a serious obstacle to any apartment complex’s appeal. Tenants can head next door.
Signs of a Healthy Residential Fitness Center
You choose the best equipment
For branding and safety, the need for high-quality commercial exercise equipment is mandatory. By using easily recognized, top-of-the-line equipment, multi-family groups differentiate themselves from competing apartment units.
You know your budget but aim high.
Installation costs for a multi-family fitness centers vary greatly, depending on the type and amount of fitness equipment you need, square footage, budget goals and multiple design factors.
You say it on social media
Follow or re-Tweet your favorite fitness instructors or trainers, enter contests at the gym and “Comment” on social channels to offer encouragement. For example, Opti-Fit partners with the equipment company Matrix Fitness, which has a fun social media platform that allows members to motivate and congratulate each other on meeting exercise milestones. Opti-Fit design teams can help conceptualize your fitness space or dream wellness center with 2D and 3D imaging technology. Click here for a free demonstration.