Martis Camp Fitness Center
Case Study: Martis Camp Club Fitness Center Renovation
Project Type: Private Club Fitness Center Expansion & Renovation
Location: Martis Camp, Truckee, CA
Client: Martis Camp Club
Completion: Spring 2025
Opti-Fit Role: Strategic Advisor, Design Consultant, Primary Equipment Partner
The Vision
Martis Camp Club Fitness Center set out to expand its existing fitness footprint and complete a full equipment refresh in 2025. The objective was not simply to add square footage, but to create an elevated, future-ready fitness environment that could serve a diverse membership spanning multiple generations, training styles, and fitness levels while maintaining the club’s premium standard.
Opti-Fit began working with Martis Camp more than two years prior to delivery, partnering closely with the leadership team to define a long-term vision that balanced performance, accessibility, and refinement.
Opti-Fit’s Approach
Opti-Fit served as a strategic advisor throughout the multi-year planning process, guiding concept development, space planning, equipment selection, and layout refinement. The collaboration included countless in-person meetings, on-site evaluations, tradeshow floor walks, competitive facility visits, and multiple design iterations to ensure every decision aligned with member needs and the club’s long-term goals.
Martis Camp leadership, including Molli and Jocelyn, were deeply engaged throughout the process, participating in hands-on market and product research as the concept evolved. This collaborative approach allowed Opti-Fit to fine-tune the design and equipment mix with confidence before final execution.
The Solution
The renovated fitness center features a carefully curated combination of performance, strength, functional training, and recovery solutions from industry-leading partners:
- Matrix Fitness: ONYX cardio, Aura strength, and Connexus functional training systems
- Eleiko: Squat racks, platforms, Smith machine, bars, and weight plates
- Hyperice: Vibration and recovery tools anchoring a dedicated recovery zone
Each zone was intentionally designed to support a wide range of users, from performance-driven athletes to members seeking guided, low-impact training and recovery.
The Result
Delivered in Spring 2025, the expanded and renovated fitness center has been met with overwhelmingly positive feedback. Members have consistently commented on the improved flow, the increased size of the facility, and the premium quality of the new equipment. The dedicated recovery zone has been particularly popular, quickly becoming one of the most utilized areas in the club.
The project stands as a strong example of how long-term planning, collaborative design, and thoughtful equipment selection can transform a fitness center into a true member amenity and long-term asset.
