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New Fitness Technology Solutions Seek to Entice a Range of Client Types
March 10, 2020
Commercial fitness facilities are becoming more high tech in an attempt to improve the user experience and meet the demands of more tech savvy clients. By adding new technology solutions and benefits, facility owners are hoping to increase new client acquisition and retention. From the user’s perspective, many professional clients like the fact that they have easy access to their work or to media outlets so they can get a start on or finish their day without deviating from their regular routines. Other clients simply enjoy the improved user interfaces and staying current on social sites.
User-friendly consoles not only offer charging ports, they also provide clients with an option to record their workouts through Bluetooth connection or Wi-Fi. This allows the user to keep track of their progress and save the information on their phone, laptop, or other electronic device. In return, for all the benefits these state-of-the-art consoles offer clients, they also provide the gym owner with an accurate record of how often the equipment is used and when specific components may need to be replaced or repaired.
Commercial fitness facilities offer Wi-Fi access to their regular members, so they are able to connect with fitness or music/media programs on their phone while they are working out. This also allows the user to connect with the machines they are using and share data. If a client has a specific workout recorded or saved on their phone, it can be sent to the machine they are using. Data is easily passed back and forth so the client has an accurate record of their performance.
Radio-frequency identification is also being used to identify users as they enter and leave the facility. This makes a 24-hour facility much easier to manage and safer for the clients who prefer to use the gym after normal business hours. Convenience is key and keeps payroll under control so that the facility does not require 24-hour staffing.
By having charging stations close or on the fitness equipment, clients can use their wireless headsets or earbuds and connect with the machines they are using without having to keep their phones on them. They can plug in their phone and go on with their workout without having to worry about dropping their phone or letting the battery go dead. Many pieces of equipment now offer wireless charging capabilities as well.
Electronic Training Programs
Clients can choose from electronic training programs that have been designed specifically for them by a personal trainer or they can choose from an online program they like. Using electronic programs reduces the need for having a personal trainer on hand 24 hours a day, 7 days a week. Personal trainers can record training programs using a video or audio format, depending on the preference of the client. This allows them to work out when it is most convenient for them and forcing the trainer to meet their scheduling demands. Additionally, many manufacturers include technology that’s suited for group training classes and can give the instructor visual queues of client performance to aid in coaching effectiveness.
Video Tutorials for Strength and Cardio Training
For individuals who are not familiar with specific cardio or strength training exercises, a video tutorial can be used to teach them the proper mechanics of an exercise to ensure the user is doing it properly. Tutorials can be used for almost any type of activity when it comes to exercise and fitness. A video can be set up to teach an entire class if the students already have a good understanding of what exercises or forms are going to be used in the video.
By upgrading to a more technologically-advanced facility, commercial fitness centers can meet the needs of their clients while still meeting their bottom line. Providing user-friendly tools in an electronically-supported environment is a win-win for everyone involved.