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How do you know what fitness equipment to buy?
August 9, 2019
The key to filling up a fitness center with the right fitness equipment is finding a balance. Your goal is to consider what someone might look for in this particular fitness center. What are some things you should consider when buying fitness equipment?
Know Your Target User
The most important part of strategizing your fitness center inventory is your audience. If you cater to a younger group, focus on high-tech, state-of-the-art equipment. An older crowd will want user-friendly workout resources. One thing you do know is most people will look for cardio equipment and a strength training section first.
Block Out Your Space
Design for function based on your users’ needs. What should go near the front of the room and what should be near the windows, for example. Ask yourself what else your gym user might need. For example, do you want to make room for lockers, a water station, classes or personal training spaces? If you want the room to do more than hold equipment, plan on using 60 percent for actual exercise machines. Block out percentages for equipment space next. Do you want to divide the equipment area 50/50 for cardio and strength training or is it going to be more like 60/40? Older targeted users might want more strength training equipment than cardio.
Visualize Your Cardio
Now, block out the cardio section. This will allow you to visualize the types of equipment you want for each. For example, how much space do you have for treadmills and how many treadmills will fit into it. If the answer is not many then maybe you want to consider a more diverse inventory of cardio equipment. Leave room for one or two treadmills and then figure out what you could put around them like ellipticals or steppers. Consider high-intensity equipment that takes up less room like an S-Force Performance Trainer if you plan to service younger people.
Visualize Your Strength Training Area
Free weights are a given, so figure out where they will go. Plan for one or more:
- Training benches
- Barbell sets
- Dumbell sets
- Kettlebell sets
Diversity is the best policy when it comes to strength training equipment, so a multi-use station combined with targeted pieces for the core, legs and upper body makes sense. To find out more about what equipment works best for your target audience contact Opti-Fit at 888-601-4350 or firstname.lastname@example.org for a FREE consultation.