Eleiko Partners With Opti-Fit Fitness Solutions

Eleiko announces strategic distribution partnership with California-based Opti-Fit Fitness Solutions.

April 2024 – Austin, TX – Eleiko, a global leader in strength and conditioning equipment, proudly announces a strategic distribution partnership with California-based Opti-Fit Fitness Solutions, a premier distributor and service provider in the commercial fitness equipment sector. This partnership marks a significant milestone in Eleiko’s expansion strategy within the United States, positioning Opti-Fit as a key player in Eleiko’s growing network of authorized distributors for its premium product range.

This alliance with Opti-Fit enables Eleiko to enhance the availability of its world-class strength training equipment — renowned for exceptional quality and innovative technology — across key markets in California, Oregon, Washington, Idaho, and Utah. Targeting the residential, corporate, and hospitality sectors, Eleiko is set to elevate the training experience with its innovative product offerings.

Magnus Nyberg, President of Eleiko Sport US, expressed enthusiasm about the collaboration: “Partnering with Opti-Fit represents a strategic step in our ongoing expansion across the US. Opti-Fit’s extensive experience, market knowledge, and shared commitment to fitness excellence will be instrumental in amplifying our mission to deliver the ultimate lifting experience across the West Coast.”

This partnership underscores Eleiko’s commitment to enhancing its presence in the US market, ensuring that fitness enthusiasts nationwide have access to the brand’s distinguished strength equipment and training tools. The collaboration with Opti-Fit reflects Eleiko’s dedication to innovation, excellence, and fostering a culture of health and performance within the fitness community.

Steve Colwell, Founder and President of Opti-Fit, shared his excitement about the partnership: “Aligning with Eleiko is a thrilling development for us. Our goal to offer a customized strength training experience dovetails with Eleiko’s legacy of quality and excellence. This collaboration is a testament to our shared passion for enhancing the strength training journey for all our clients.”

Eleiko continues to lead the fitness industry forward with its commitment to innovation, quality, and strategic partnerships.

Distributors interested in exploring partnership opportunities with Eleiko are invited to visit www.eleiko.com/distribution for more information.

For further details about Eleiko and its comprehensive range of strength and conditioning equipment, please visit www.eleiko.com.

About Eleiko

Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.