Matrix Fitness one of the global leaders in commercial and premium home fitness equipment has entered into a strategic partnership with iFit, which is at the forefront globally in interactive, connected fitness technology and content to incorporate iFit’s proprietary workout platform to the Matrix home fitness portfolio.
The collaboration is intended to reinforce Matrix’s innovative equipment offerings and increase iFit users. This coincides with Matrix’s new touchscreen consoles launch. These are designed to offer more fitness and entertainment options to users to keep them motivated from start to finish of their workout.
Johnson Health Tech Retail Inc President Bob Zande notes that immersive and connected fitness experiences are playing a critical role in the lives of their customers. They are elated to partner with iFit since they have a proven track record in premium fitness content. Incorporation of iFit to the Matrix line avails customers top-notch content on some of the leading equipment designed for the home.
The Matrix and iFit partnership facilitates a flawless connection between Matrix users, their equipment and iFit’s renown trainers. The iFit platform is incorporated into Matrix touchscreen consoles and is available on almost all Matrix products for home users. This includes ellipticals, treadmills, recumbent bikes, upright bikes, ClimbMills and ascent trainers. This integration gives Matrix users access to iFit’s award-winning, trainer-instructed workouts that are shot in diverse, unique locations in 50 countries across all continents. Users can access exclusive and extremely immersive studio classes directed by top-notch trainers. This includes; renown Olympians, recognized athletes and motivational trainers from around the world.
Some of The Outstanding Features of The New Generation of Matrix Consoles Include;
- iFit membership grants users access to a host of Global Workouts, studio classes, Google Maps Street View and a wide array of workouts led by inspiring trainers.
- Connectivity options enable users to view entertaining content and keep track of workout data.
- Bluetooth FTMS makes it possible for users to synchronize their gear with their preferred workout content for an interactive experience.
- Access to Matrix exclusive workout programs such as Virtual Active and Sprint 8.
- Custom program allows users to create and save up to 100 programs.
- Workout calendar enables users to save workouts for one year so they can easily access their favorites.
A year of iFit membership will be incorporated into Matrix 2nd generation touchscreen consoles which will be available at matrixfitness.com, Johnson Fitness & Wellness stores and chosen speciality fitness retailers in the U.S.
From fitness routines by the beach to sophisticated gizmos, we have witnessed some interesting trends and changes in the last decade. Join me as we review the last decade of fitness.
The decade started on a high. We saw a shift from the brick and mortar style of fitness as boot camps and workout classes gained popularity. In 2010, people traded their gym memberships for dance therapies. Zumba, Afro-Cuban, Bollywood, and ballroom dances gripped the masses.
We saw fitness instructors seeking training in the “new” trend to deliver the services more efficiently. Gone are the days when hiring a personal trainer was a thing for the rich. Common folk sought the assistance of personal trainers at the dawn of the decade.
The fitness industry had a sudden growth spat between 2011 to 2013. We saw the new gyms and fitness centers popping up indiscriminately in the United States.
The fitness age demographic broadened dramatically. There were fitness programs that target adults and older children. The obesity epidemic drove many parents to seek solutions from fitness experts.
During this period, we saw the incorporation of different strategies. There was a focus on nutrition. Intermittent fasting was a trend between 2011 to 2013. There was also attention to calorie intake. Many people traded their high carbohydrate diets for the gluten-free lifestyle.
We saw the intermarriage of tech and fitness during this period. Through your smartphone, you could measure the intensity of your workout. Some apps could measure the number of calories that you burnt during a particular run.
The technology interest wasn’t only in the software. We saw updates in the hardware with the development of wireless headsets and smartwatches. You could strap your phone on your arm, queue your favorite tracks, and work out. Alternatively, a smartwatch on your wrist was all you needed.
From 2013 to 2016, we saw the rise of functional and movement-based workout. We saw the traditional gym equipment share their space with battle ropes, monster truck tires, and kettlebells.
We saw a crucial moment in the evolution of fitness centers. The gym that immersed a large number of people into a program that incorporates aerobics with high-intensity strength activities.
By 2016, gym instruction and personal training had caught on. More clients were looking for one-on-one engagements with personal trainers. Trends such as cross-fit and functional training lured more and more people.
We also saw the introduction and growth of 24/7 gym chains. Busy schedules and crowded gyms was no longer an excuse to skip leg day. You can swing by the gym before the break of dawn or in the middle of the night.
In the mid-2010s, we saw the evolution of fitness technology. Fitness trackers and apps could offer more. Fitness apps could give you information on your heart rate in real-time. Your phone could hand you a report on your sleep patterns.
Gym equipment also got smarter. Treadmills came with social media capabilities, and your stationary bike could connect you to a personal trainer.
Moving forward to the 2020s, we are looking forward to what the decade has instore for us. Will we see a resurgence of some old trends with a new twist? For now, only time will tell.
We could witness a focus on client wellness, along with traditional health and fitness activities. We may see an interest in the mental and social wellbeing of the client.
Dynamic injury rehabilitation, the provision of wellness interventions, and functional movement could be a trend in 2020 and beyond. I look forward to seeing what the next decade will bring.
For more information on fitness centers, contact your local Opti-fit representative in California and Nevada.
Star Trac has come out with a new line of cutting edge high-quality equipment for your gym. One improvement includes an all-new suspension system on the 10 TRX Freerunner treadmill. The other update for 2019 is the new 19-inch touch console called, 2019 Star Trac 19 Inch Capacitive Touch Openhub Console.
Star Trac machines are well known in the fitness industry for use in light commercial and commercial gyms. Centers and hotels that have them will advertise that as a selling point to customers.
People love Star Trac machines because they always use the latest technology in the mechanics of the machine. They make sure that users have a comfortable; as comfortable as you can be while sweating, experience. And they are always updating their engagement and entertainment consoles.
The new 10 TRX Freerunner uses HexDeck technology, patented by Star Trac. The treadmill has an aluminum deck with a hexagonal polymer suspension system. Users love the feel of the new deck, they have said that it feels like “butter,” and that it substantially decreases joint pain from running.
The treadmill also has the Star Trac HotBar, for controlling speed and elevation with the touch of a finger. It has a maximum 20% incline and 15 mph speed.
The 10TRX Freerunner treadmill also comes equipped with the new 19-inch touch screen HubSpot. The 19-inch removes the need to have a PVS (personal viewing system) attached to your workout units. This is a significant cost savings for gym owners.
The 19-inch touchscreen is firmly attached to the equipment as the console. There are no extraneous pieces or exposed wiring that a customer could potentially injure themselves with or damage somehow. The console is set up like a smart TV with Bluetooth, and there is a place to charge phones as well.
Why not keep your gym on top of the trends at reasonable prices with Opti-Fit? Opti-Fit is a full-service health club distributor; services include equipment choices, club design, and equipment procurement. Opti-Fit wants to make sure your gym is a big success visit our website, or give us a call at 888-601-4350 to see what we can do for you today!
Setting up a health and fitness plan around your office can pay big dividends for both you as a company and for your employees. Whether you decide to set up a fitness center somewhere around the office building or put together a corporate wellness program, there’s no limit to the benefits both parties can experience.
To give you a few ideas, we’ve put together a list of three impacts you’ll see by focusing on promoting health and happiness within your company.
1. Decreased Absenteeism & Healthcare Costs
Have you been looking for a way to improve work attendance? Employees who follow a wellness plan tend to be more healthy, leading to reduced tardiness and call-outs over the course of each year. They also require less healthcare compensation from their employer since they don’t visit the hospital or doctor as much.
Numerous studies have been completed to test the ROI of a corporate wellness program when compared with healthcare costs. On average, companies ranging from small businesses to large corporations see a return of about 3.3%.
2. Increased Productivity
Corporate wellness initiatives have so many benefits that go beyond physical health. They also have major mental and emotional impacts that end up having positive effects on work performance. When employees are given the proper tools and motivation, there are a variety of ways you can help improve their productivity.
It is easier for people who are following a regimented workout and diet plan to focus on their work and maintain a high energy level over the course of their shift. This productivity will, in turn, lead to projects being completed more quickly and efficiently.
3. Happier Employees
There is a remarkable correlation between health and happiness that can be recognized from either direction. Happier people tend to be more healthy, and healthier people tend to be more happy.
Using important concepts like positive psychology as part of your wellness program can play a crucial role in how effective it will be. As your employees find more joy in their good health, the overall atmosphere around the office will improve, leading more and more people to take part.
Thinking About Starting a Corporate Wellness Program?
These few benefits are just the beginning of the positive impacts you’ll see from promoting an active lifestyle and other healthy habits around your business.
If you’re thinking about setting up a corporate fitness center at your office, be sure to contact us today! Our team will help you find the best equipment to compliment your corporate wellness plan.
You have a fitness center and some of the best gym equipment around. The electrician has come to install everything correctly, and you think you are all set to go. Have you thought about the fitness center design and the concern of people injuring themselves?
In 2013 a study found that there are about 3.1 gym accidents per 1000 hours spent doing CrossFit training. A few years before that it was found that 1500 people were treated in the emergency room over the course of one-year due to injuries from weight training and exercise equipment.
While these statistics may not sound too alarming, it is something to be aware of. The last thing a new or even established hotel, apartment, gym, or community needs is a lawsuit and bad publicity. These are things that could make you go out of business or effect your home owners.
If you are not 100% sure about the layout of your gym, there are a few things that you can check on your own.
- Is equipment too close to the wall?
- Is there plenty of space around the free weight area?
- Do patrons have room to walk between equipment?
- Is there plenty of light so that people can see what they are doing?
- Are there cords or other things around that people could trip on?
These are just some of the things you should be on the lookout for when setting up or rearranging your gym. For example, if treadmills are too close to the wall, a user could easily stumble and hurt themselves on the wall. If your free weight area does not have much room, a lazy patron could leave weights lying around for other people to trip on.
As you can see, there are many hoards within the fitness center that you should be aware of. Between 2003 and 2012 there were 30 deaths reported due to treadmill injuries. In 2012 almost 460,000 people showed up at hospital emergency rooms due to a fitness center related injury.
When it comes to setting up your fitness center, do your due diligence and make sure that it is safe. Opti-Fit specializes in fitness center design and safety. Think about reaching out to one of your area representatives before you open the doors on your new fitness center floorplan.
When it comes down to it, safety pays. Don’t be put out of business because someone left a free weight sitting on the floor, or your treadmill is too close to the wall.
Contact Opti-Fit at firstname.lastname@example.org for any questions or for a FREE facility consultation.
Major fitness industry trends are starting to creep into multi-family properties as well. In 2019 apartment and other multi-family complexes will be looked upon to continue offering bigger and better amenities. Residents will be looking for yoga classes, group workouts, new technology, and more.
A late 2018 fitness trends survey issued by the Coalition for the Registration of Exercise Professionals (CREP) shows the following as significant fitness trends all over the world. The image below shows what fitness center users around the world are looking for these days.
Image from: The Worldwide Survey of Fitness Trends for 2018
The Building and Construction Network noted in a post that high paying residents are no longer seeking the traditional fitness center any longer. Residents are willing to pay up to have the whole boutique fitness experience of their choice at their place of residence.
This means that property owners want to get a good handle on the demographics of the residents they attract in order to supply them with the experiences that they are looking for at home. Major fitness trends for multi-family properties in 2019 are:
- Group Classes Run by Trained Professionals
- Outdoor Activities
- New Technology That Will Integrate into Residents’ Lives
- Wellness Spaces (Steam Room, Meditation Room, Gardens, and Specific Fitness Areas like a Yoga or Kickboxing Room)
2019 is going to be all about specializing your fitness and wellness amenities. One easy way to start getting a handle on this new trend is to create a community around the fitness center, get people involved in group activities and even meal planning.
If you do not have the space or extra budget to build whole new rooms and hire staff, you can use commercial applications that are available, look to marketing companies to help you reestablish your fitness center vision, or you can enlist help from personal trainers looking for clients. There are many ways to go about updating and following the new trends.
A first great step is to create your community through social media. If you do not have anything like this in place, seek out professional guidance. Hiring someone to help build an online community will help you to create the experience that new, higher paying tenants are looking for.
Opti-Fit’s outstanding customer service ensures that fitness equipment installation and setup exceed customers’ expectations.
Gold River, CA, December 17, 2018 – Opti-Fit Fitness Solutions, a consulting service that helps its clients optimize fitness amenity spaces through planning, designing, supplying, and maintaining fitness equipment, publishes a testimonial from Los Gatos Swim and Racquet Club in regards to its outstanding customer service.
“The Opti-Fit team listened to my wants and went out of their way to make sure our needs were met. Being a family-owned single club, we never get the deals or the attention that big corporate gyms do when we work with other suppliers. But that wasn’t the case with Opti-Fit. They got us the best pricing and provided exceptional customer service even with our comparatively modest order,” said Brian Schweitzerhof, MS, NASM-CPT, CES, PES, Fitness Director at the Los Gatos Swim & Racquet Club.
“Steve and his Opti-Fit crew personally supervised the installation and stayed until I was satisfied with the job. The outcome went above and beyond everyone’s expectations. Even to this day, Steve follows up with me to ensure that all of our equipment and gym setup is functioning properly. I can’t recommend Steve and Opti-Fit enough for any gym or fitness amenity.”
With over 20 years of experience in the fitness industry, Opti-Fit offers consulting service that focuses on understanding the needs of its clients and recommending custom solutions that help fitness facilities cater to their clientele.
It applies the evolving science in health and fitness to devise full turnkey solutions that take into account the ease of use, aesthetics, functionality, durability, safety, and current fitness trends to create the most cost-effective solution for its clients.
Opti-Fit supplies a full spectrum of fitness equipment, including cardio machines, group training equipment, weightlifting bars and plates, strength training equipment, storage solutions, and a variety of accessories.
By partnering with top fitness professionals, brands, and service partners, Opti-Fit offers a complete range of services including planning, design, supply, service, and ongoing support to all its clients.
To learn more about Opti-Fit and its fitness solutions, visit opti-fit.com or call 888-601-4350.
Opti-Fit Fitness Solutions only provides the best fitness equipment available to its customers. Giving customers durable equipment from trustworthy vendors is best. This equipment will last longer, require fewer repairs, and has innovations that mainstream equipment does not.
These attributes will lead to cost savings and aid in resident retention. Residents will love the equipment and factor in the gym as a reason to remain or become a part of your multi-family housing complex.
Opti-Fit offers several fitness manufactures from Matrix Fitness, Atlantis Fitness, Dynamic Fitness & Strength, and more. Here is a quick overview of a few of the brands and how they will help your residential fitness center to shine.
Matrix Fitness is known for its innovation and durability. This is because Matrix uses high-quality machinery and parts for all of their equipment. Belts are known to last longer, and motors run quieter and smoother than other leading brands.
Matrix Fitness combines fair prices with a commitment to quality and integrity. Matrix Fitness has designed their equipment for heavy use. Their treadmill decks will not need maintenance for 25,000 miles and are self-lubricating.
Matrix Fitness also offers warranties on all parts, machines, and labor for up to seven years. Visit this link to see all the Matrix Fitness we carry.
This Atlantis is known for its strength or bodybuilding equipment. The company was started by the bodybuilder, Raymond Sansoucy; he wanted stronger and more ergonomic equipment than he was able to find on the market. He built his first piece of equipment in 1982 and bodybuilders loved it.
Each piece of equipment is designed with the specific customer base in mind. Atlantis Fitness equipment is known for being able to take a lot of punishment. This makes it perfect for a multi-family housing development, where you will have a range of users on each piece of equipment.
Each piece of equipment comes with a warranty on all parts for up to 10 years. Their commitment to quality and durability will save you money and keep residents coming back to the gym. Visit this link to see all the Atlantis Fitness products we offer.
Dynamic Fitness & Strength products are all made in the USA, and their mission statement is to “Build a Better Athlete.” Dynamic Fitness & Strength is another fitness company that is well known for equipment durability and longevity. They service gyms of all types, including personalized equipment for institutions such as universities.
Dynamic offers a range of strength equipment specially made for your gym. They offer warranties and give you the freedom to design the gym that you want. See all the Dynamic Fitness & Strength products here for more information.
When you use Opti-Fit, you are getting the best solutions for your gym design. Opti-Fit wants you to have the right equipment at the right price, that will serve your residents well and keep them coming back to the gym.
Because of our outstanding design, service, attention to detail, and the fact we carry the best fitness manufactures, we are the top fitness distributor in both Nevada and Californis. Opti-Fit will help you to fill your customer’s expectations for safety and design while saving you money. Visit the Opti-Fit Fitness Solutions website for more information today!
A 2015 study conducted by ABODO shows that a fitness center is the number one amenity people look for, so it’s something hotels and multi-housing complexes in the luxury capital of the world need to provide. Put simply, on-property gyms attract people and give them a reason to stay.
Go for the Quality
Quality matters when talking about making an investment like a fitness center. Buying state-of-the-art equipment provides a financial benefit beyond just the return on investment in hotels and multi-housing units see from a fitness center. Cheap equipment means increased service calls, constant downtime, the cost for new parts and a shorter lifespan for each machine.
The Marketing Appeal
Ultimately, a state-of-the-art fitness center is about marketing. It’s something you put in brochures and online to showcase luxury. The city of Las Vegas hosts millions of travelers yearly that are looking to maintain their fitness routines even on the road. As they shop for the best hotel, seeing a quality fitness center will seal the deal and keep them coming back with each trip.
Apartment complexes can make the fitness center one of the first stops as they show potential renters around. A well-maintained gym might be the one thing that sets them apart for all the other rental options in and around the city.
Because the Competition Has Them
Gyms and wellness centers are how hotels stay relevant in a competitive market. You see elite facilities all over the country featuring out of this world fitness centers. For instance, website Travel and Leisure reports that Soul Cycle partnered with 1 Hotel South Beach in Miami Beach to offer guests a 2,600-square-foot facility that comes with a 54-bike studio and fitness boutique.
It’s a Convenience That Makes You Stand Out
It boils down to convenience for most travelers and residents. They save money by not having to commute to a nearby gym or pay for a membership. A fitness center creates a feeling of community and wellness like no other amenity.
There are resident retention rates attached to fitness centers along with return visits for business people and tourists visiting Las Vegas. A quality fitness center is your chance to give your audience the amenity they look for first.
Finding the best equipment and services for your gym should be number one. Not only that, but it should be easy as well. Gym owners, hotel chains and multi-family housing complex managers and other building managers tend to believe that working directly with manufacturers is the best way to go. Most people have the misconception that from end to end things will be less costly when working directly with the manufacturer.
This belief is far from the truth and here is why. When you work directly with an equipment manufacturer, the actual fitness equipment that you order may come with a small discount, but many other factors need to be dealt with when assembling a fitness center for public use. Here are some factors that may not have been considered when ordering from a manufacturer.
- Brand Variety
- Having to Work with Multiple Manufacturers
- Electrical Updating and Wiring
- Overall Design of the Fitness Center
- Installation of Furnishings and Features
Add all of this up in time and money costs on your end, and you will find that using a full-service fitness center solution will save you. Opti-Fit is a “concept-to-completion fitness center solution” that will work with you to save you money on the full package in the long run.
Opti-Fit offers free consultation for your fitness center planning. Opti-Fit will sit down with you to plan out all of the details for your fitness center and work to make it fit your budget. Here are some of the advantages of working with Opti-Fit:
- Full End-to-End Planning and Execution
- No Hidden Costs
- Work to Stay on Budget
- Choose from the Best Fitness Brands on the Market
- Experienced Designers that Understand the Market you want to Reach
Opti-Fit wants to see your fitness center be a success, whether your goal is to attract new members, tenants or keep your community of people connected and healthy. In addition to fitness equipment, fitness center design, and maintenance, Opti-Fit offers solutions for engaging users in taking charge of their health.
What will you choose to do with your money and your time? Opti-Fit has been the primary fitness center solution company in California and Nevada for over 20 years. Visit the website or give us a call at 888-601-4350 to schedule a free consultation and find out how much money you can be saving on your fitness center today.