Seattle University Athletics Announces Jeff and Korynne Wright Athletic Performance Center

SEATTLE – Seattle University Athletics has announced the renovation and naming of the Jeff and Korynne Wright Athletic Performance Center.
 
“We are thrilled to take this important step in the athletics facility master plan,” said Director of Athletics Shaney Fink. “The Jeff and Korynne Wright Athletic Performance Center reflects Seattle University’s commitment to competitive excellence through student athlete-centered initiatives that focus on performance and well-being. By providing Redhawk student-athletes with a state-of-the-art performance center, we are empowering our athletes with the resources necessary to achieve their aspirations.”
 
The new Jeff and Korynne Wright Athletic Performance Center, utilized by all Redhawk sports programs, will include all brand-new equipment, including cable machines and two-sided weight racks to optimize space, as well as a new sound system and television displays. A new flooring system will include an offset turf surface. In partnership with the College of Arts and Sciences, force plates and a camera monitoring system will be installed, allowing for enhanced biomechanics testing and research opportunities for the Department of Kinesiology.
 
An additional 600 square feet will be dedicated to a fueling and nutrition station, rehabilitation space, and workstations for the athletic performance staff.
 
“We are proud to support the mission of Seattle University Athletics and invest in the new athletic performance center,” said Jeff and Korynne Wright. “The athletic performance center will impact every student-athlete at Seattle University, and we are excited to see their growth and development in action.”

Construction is scheduled to begin in early May with a planned reopening and ceremonial ribbon-cutting event in late July.

“We are excited for the opportunities that the refreshed space, new equipment, and technology will provide Redhawk student-athletes,” said Head Athletic Performance Coach Aaron Sanchez.  “Every square foot was considered to not only maintain our current capacities but to add research-based performance concepts for injury prevention and increased performance with respect to the demands of each of our sports.”

The total project is expected to cost $1.3 million, with full funding coming from private donations.

Opti-Fit Fitness Solutions Design:

The Seattle University Performance Center Gym, a 5,000-square-foot training facility primarily designed for University athletes, features a range of equipment from manufacturers like
Matrix, Atlantis, and Ecore flooring. Key highlights include Matrix MX Dual Squat Racks and a custom cable/shelving unit, allowing efficient use of space for various teams and athletes.
The flooring boasts custom Performance Beast drop zones with branded logos and Ecore FlexTurf Monster Turf in black with red lines. The gym design was a collaborative effort between Brad Boggs and
Head Athletic Performance Coach, Aaron Sanchez, bringing their vision for the ideal training space to life.

For information on how Opti-Fit can transform your athletic performance center contact us here.

Eleiko announces strategic distribution partnership with California-based Opti-Fit Fitness Solutions.

April 2024 – Austin, TX – Eleiko, a global leader in strength and conditioning equipment, proudly announces a strategic distribution partnership with California-based Opti-Fit Fitness Solutions, a premier distributor and service provider in the commercial fitness equipment sector. This partnership marks a significant milestone in Eleiko’s expansion strategy within the United States, positioning Opti-Fit as a key player in Eleiko’s growing network of authorized distributors for its premium product range.

This alliance with Opti-Fit enables Eleiko to enhance the availability of its world-class strength training equipment — renowned for exceptional quality and innovative technology — across key markets in California, Oregon, Washington, Idaho, and Utah. Targeting the residential, corporate, and hospitality sectors, Eleiko is set to elevate the training experience with its innovative product offerings.

Magnus Nyberg, President of Eleiko Sport US, expressed enthusiasm about the collaboration: “Partnering with Opti-Fit represents a strategic step in our ongoing expansion across the US. Opti-Fit’s extensive experience, market knowledge, and shared commitment to fitness excellence will be instrumental in amplifying our mission to deliver the ultimate lifting experience across the West Coast.”

This partnership underscores Eleiko’s commitment to enhancing its presence in the US market, ensuring that fitness enthusiasts nationwide have access to the brand’s distinguished strength equipment and training tools. The collaboration with Opti-Fit reflects Eleiko’s dedication to innovation, excellence, and fostering a culture of health and performance within the fitness community.

Steve Colwell, Founder and President of Opti-Fit, shared his excitement about the partnership: “Aligning with Eleiko is a thrilling development for us. Our goal to offer a customized strength training experience dovetails with Eleiko’s legacy of quality and excellence. This collaboration is a testament to our shared passion for enhancing the strength training journey for all our clients.”

Eleiko continues to lead the fitness industry forward with its commitment to innovation, quality, and strategic partnerships.

Distributors interested in exploring partnership opportunities with Eleiko are invited to visit www.eleiko.com/distribution for more information.

For further details about Eleiko and its comprehensive range of strength and conditioning equipment, please visit www.eleiko.com.

About Eleiko

Eleiko works to make people stronger, so they can perform better – in sports and in life. Since 1957, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. The products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.

COTTAGE GROVE, Wis. (Feb. 29, 2024) — Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of ultra-premium cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail. Carefully crafted by Matrix’s global product development team, the collection, comprised of a treadmill, Ascent Trainer, ClimbMill, upright cycle, and recumbent cycle, is a testament to thoughtful innovation and customer-centric design.

Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style.  A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.

“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Andrew Kolman, Vice President of Global Product Development .“At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”

The Onyx Collection was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels — a growing global market estimated to reach over $300B (USD) by 2030.

“Feedback from our industry partners was central to the development process of Onyx, beginning first when Onyx was a mere concept and in every design phase to follow,” said Kolman. “As a commitment to the success of our partners, we have made significant investments in enhanced manufacturing processes, machinery and more exacting quality standards that will not only meet but exceed the expectations of the ultra-premium customer.”

For gym owners and fitness managers, creating an inviting and motivating space for members is a top priority. That’s why so many turn to Opti-Fit for their gym design and equipment needs. At Opti-Fit, we are dedicated to creating spaces that are engaging and motivating for both beginners and experienced gymgoers. Let’s discuss how our designs can help optimize your gym space.


Unique Gym Design Solutions
The team at Opti-Fit understands the importance of making your gym space stand out from the competition, which is why our designs come in an array of colors, patterns, sizes, and shapes to fit any aesthetic. We believe in customization; no two gyms should look the same! Our designs are also made with ergonomics in mind—each piece of equipment is designed with comfortability in mind so that users feel comfortable while working out.

We understand that not all gyms have the same budget constraints when it comes to equipping their gyms; that’s why our team can work within any price range to provide the best solutions possible. We never sacrifice quality—no matter what the budget—so you can be sure you’re getting value for your dollar.

Functionality & Safety First
In addition to aesthetics, safety is also a key priority of ours when designing a new gym space or updating existing equipment. All of our designs are tested for safety before they reach your floor—we check for wear-and-tear on pieces such as bolts and screws that could lead to potential accidents or injuries down the road. We also have strict guidelines when it comes to testing our equipment for functionality; each piece must pass rigorous functionality tests before being released into production. This means we can guarantee you will have reliable machines that will last for years to come!


At Opti-Fit, we understand the importance of having a safe, functional, and aesthetically pleasing gym environment that encourages people to stay active and motivated throughout their fitness journey. With our unique design solutions coupled with stringent safety standards, we can create customized spaces tailored specifically towards your individual needs—on any budget! Whether you’re looking to completely overhaul your existing gym or just make some minor improvements here and there—Opti-Fit has got you covered! Contact us today to get started on optimizing your gym space.

When it comes to fitness equipment, Opti-Fit carries the best of the best. We have everything you need to outfit your gym, from treadmills and ellipticals to free weights and strength machines. Brands like Matrix, Atlantis Fitness, Escape, and Hoist are all represented in our inventory. Keep reading to learn more about these amazing brands and what sets them apart from the competition.

Matrix
Matrix is a global leader in commercial fitness equipment manufacturing. They are known for their innovative design, durability, and cutting-edge technology. Matrix fitness equipment is used in some of the biggest gyms and fitness facilities all over the world. When you buy Matrix, you know you’re getting quality that will stand up to heavy use.

Atlantis Fitness
Atlantis Fitness is one of the most respected names in the fitness industry. Their equipment is known for its ergonomic design and superior craftsmanship. Atlantis Fitness machines are built to last and will provide your clients with a great workout every time they use them.

Escape Fitness
Escape fitness equipment is designed with the user in mind. Their machines are easy to use and maintain, which is why they’re one of the most popular brands in the world. Escape also offers a wide range of products so that you can find exactly what you need to outfit your gym.

Hoist Fitness
Hoist is a leading manufacturer of strength training equipment. Their machines are used by professional athletes and bodybuilders all over the world. Hoist strength machines are built tough and can withstand even the most intense workouts. If you’re looking for top-of-the-line strength training equipment, Hoist is the brand for you.

Opti-Fit proudly carries some of the best fitness equipment brands in the business—brands like Matrix, Atlantis Fitness, Escape, and Hoist. These brands are trusted by gyms and fitness facilities all over the world for their quality, durability, and innovative design. When you buy from Opti-Fit, you know you’re getting the best of the best. Contact us today to learn more about our inventory or to place an order.

It’s hard to believe that we’re already nearing the end of 2020. It seems like just yesterday that we were making resolutions and setting goals for the year. But before we know it, a new year will be upon us—and with it, new fitness trends. Here are 5 trends that we think will be popular in 2023.

  1. Virtual Reality Workouts
    With technology becoming more and more advanced, it’s no surprise that virtual reality workouts will become more popular in 2023. You’ll be able to strap on a VR headset and be transported to a virtual world where you can explore, play games, and even work out. Virtual reality can provide a fun and immersive experience that will make working out seem more like a game than a chore. Plus, it’s a great way to get motivated when you don’t feel like going to the gym.
  2. Group Fitness Classes
    Group fitness classes have been on the rise in recent years, and we think they’ll continue to be popular in 2023. There’s something about working out with others that makes the experience more fun and motivating. And with so many different types of classes available—from spin to Yoga—there’s sure to be something for everyone.
  3. At-Home Workouts
    We all know how convenient it is to work out at home—you don’t have to deal with the crowds at the gym, and you can work out whenever you want. With that being said, at-home workouts will continue to be popular in 2023. Thanks to streaming services like Peloton and beachbodyonDemand, it’s easier than ever to get a great workout without ever having to leave your house.
  4. Wearable Technology
    Wearable technology has come a long way in recent years, and it’s only going to get better in 2023. Not only can wearables track your steps, heart rate, and sleep quality, but they can also help you reach your fitness goals by providing feedback and motivation. Whether you’re looking for a new fitness tracker or a smartwatch with built-in GPS, there are plenty of options available to meet your needs.
  5. Functional Training
    Functional training is all about exercises that train your body for everyday activities. Unlike traditional weightlifting which focuses on isolated muscle groups, functional training exercises typically involve multiple joints and muscle groups working together. This type of training is growing in popularity because it helps improve balance, coordination, and flexibility—all things that we need for our everyday lives.

These are just a few of the fitness trends that we think will be popular in 2023. So whatever your fitness goals are, there’s sure to be a trend that’s right for you.

A fitness center is a great way to get people active and improve their health, but if you want your center to be successful, you need to put some thought into the design. In this blog post, we’ll give you some tips on what to consider when designing your fitness center and how to make it stand out from the competition.

Designing a successful fitness center takes some planning and thoughtfulness – but it’s definitely worth it! By considering things like purpose , size , equipment ,and amenities ,you can create a space that meets the needs of your target market . And by offering unique programs , discounts ,and monthly memberships ,you can make your gym stand out from the competition . Plus ,by creating a positive environment and marketing effectively ,you can attract new members and keep existing ones coming back year after year! For more information on how to design a fitness center please contact your local Opti-Fit Representative.

If you run or manage a commercial fitness center, then you know that creating a budget can be a daunting task. There are so many expenses to account for and it can be difficult to predict how much revenue you will generate each month. However, creating a budget is essential to the success of your business. A budget will help you track your expenses, set goals, and make informed decisions about where to allocate your resources.

The first step in creating a budget for your fitness center is to track your expenses. You should create separate categories for fixed and variable expenses. Fixed expenses are those that stay the same each month, such as rent, insurance, and utilities. Variable expenses are those that fluctuate from month to month, such as payroll, supplies, and marketing. Once you have categorized your expenses, you will be able to see how much money you are spending each month and where you can cut back if necessary.

The next step is to set goals. What do you want your fitness center to achieve in the next year? Do you want to increase membership by 10%? Do you want to add new equipment or services? Once you have set goals, you can start working on a plan to achieve them. Your budget should include line items for every expense related to reaching your goals.

The final step in creating a budget for your fitness center is to make informed decisions about where to allocate your resources. This includes both money and time. You will need to decide what kinds of marketing efforts are most effective for your business and how much money you are willing to spend on them. You will also need to decide how much time you are willing to invest in things like training staff and developing new programs. These are just a few examples of the many decisions you will need to make when creating a budget for your fitness center.

Creating a budget for your fitness center may seem like a daunting task, but it is essential for the success of your business. A well-crafted budget will help you track your expenses, set goals, and make informed decisions about where to allocate your resources. With careful planning and execution, you can ensure that your fitness center is successful both now and in the future! Please contact your local Opti-Fit representative for more information.

According to a study by the National Apartment Association, fitness equipment can help improve tenant satisfaction and reduce turnover rates

According to a study by the National Apartment Association, fitness equipment can help improve tenant satisfaction and reduce turnover rates. The study found that properties with on-site fitness centers had an average turnover rate of just 5.4 percent, compared to the industry average of 7.1 percent.
In addition, tenants who had access to fitness equipment were significantly more satisfied with their overall living experience. These findings suggest that fitness equipment can be a valuable amenity for apartment communities, providing both financial and quality-of-life benefits for tenants.

The types of fitness equipment that are most popular among tenants are treadmills, elliptical machines, and stationary bikes

A recent survey of apartment building tenants revealed that the types of fitness equipment that are most popular among tenants are treadmills, elliptical machines, and stationary bikes.
This is likely due to the fact that these types of equipment offer a versatile workout that can be tailored to each individual’s needs. Additionally, they are relatively compact and do not require a lot of space, making them ideal for use in an apartment. Treadmills, in particular, are popular among tenants because they offer a low-impact workout that is easy on the joints. Elliptical machines and stationary bikes are also popular among tenants because they provide a great cardio workout.

Fitness equipment can also help landlords attract new tenants and increase monthly rent payments

For landlords, fitness equipment can be a great way to attract new tenants and increase monthly rent payments. Today’s renters are increasingly health-conscious, and they’re looking for properties that offer access to fitness facilities. By installing a few pieces of fitness equipment in your rental property, you can make it more appealing to potential tenants and command a higher rent. Additionally, fitness equipment can help to create a sense of community in your rental property. Tenants who have access to a shared fitness facility will be more likely to interact with their neighbors, which can lead to a stronger sense of community and increased levels of satisfaction with the rental property.

However, it’s important to make sure that the fitness equipment is well-maintained and accessible to all tenants

It is important to make sure that the fitness equipment is well-maintained and accessible to all tenants.
Otherwise, it can quickly become a source of frustration and complaints. Fitness equipment should be regularly cleaned and inspected to ensure that it is safe and in good working condition.
In addition, the fitness equipment should be located in an easily accessible area so that all tenants can use it. By taking these steps, you can ensure that your fitness equipment is an asset to your property rather than a liability.

If you’re thinking about adding fitness equipment to your property, be sure to consult with an experienced Opti-Fit Fitness Solution professional.

Fitness equipment can be a great addition to any property, but it’s important to consult with an expert before making any decisions. At Opti-Fit, our fitness experts can help you choose the right equipment for your needs and budget. We’ll also provide you with a free consultation to discuss your fitness goals and how we can help you reach them. So if you’re thinking about adding fitness equipment to your home or business, be sure to call Opti-Fit first.
We’ll help you make the best decision for your fitness needs.

The Matrix Fitness High End Home Equipment line is your ticket to a full-fledged gym experience at home! With top-of-the-line equipment and a wide range of options, you can customize your workout to fit your individual needs. Whether you’re looking for a total body workout or something to focus on specific muscle groups, the Matrix Fitness High End Home Equipment line has you covered.

So what are you waiting for? Get your workout on with Matrix Fitness!

1) Introduce the Matrix Fitness High-End Home Equipment line

For those who take their workout seriously, Matrix Fitness offers a line of high-end home gym equipment that is tough enough to withstand even the most intense training sessions. From weight machines to cardio equipment, Matrix has everything you need to build the perfect home gym. Their products are built with quality in mind, and they offer a wide range of options to suit any budget. Whether you’re just starting out or you’re a seasoned athlete, Matrix has the home gym equipment you need to reach your fitness goals.

2) Describe the features and benefits of the equipment

For those who are serious about their workout routine, having quality home gym equipment is a must. Matrix Fitness is a leading manufacturer of home gym equipment, and their products are known for being built to last. Some of the features that make Matrix Fitness products stand out include their durable construction, user-friendly design, and wide range of options. Their home gym equipment is also backed by a strong warranty, so customers can feel confident that they are making a sound investment. Whether you are looking for weight machines, free weights, or cardio equipment, Matrix Fitness has something to meet your needs. And with their competitive prices, you can get high-quality fitness equipment without breaking the bank. So if you are serious about getting in shape, be sure to check out Matrix Fitness home gym equipment.

3) Share how the equipment can help people achieve their fitness goals

Home gym equipment can help people achieve their fitness goals in a number of ways. First, it provides a convenient way to workout at home, without having to travel to a gym. Second, it allows people to tailor their workouts to their own individual needs and goals. And third, it can help people save money on gym membership fees.

One of the most popular brands of home gym equipment is Matrix Fitness. Matrix offers a wide range of products, from simple dumbbells and weight plates to complete home gyms. Their products are designed to be durable and easy to use, making them ideal for people who are new to working out at home. In addition, Matrix products are backed by a team of experts who can provide advice and support if needed.

So if you’re looking for a way to achieve your fitness goals, home gym equipment is definitely worth considering. And matrix fitness is a great option if you’re looking for high-quality products that will help you get the most out of your workouts.

4) Explain why the Matrix Fitness High-End Home Equipment is a great investment for anyone looking for quality home gym equipment

For anyone looking for quality home gym equipment, Matrix Fitness is a great investment. Matrix Fitness offers a wide range of high-end home gym equipment that is sure to meet the needs of any fitness enthusiast. From treadmills and ellipticals to strength training machines and free weights, Matrix Fitness has it all. In addition, all of their products are backed by a quality guarantee, ensuring that you will be satisfied with your purchase. With so much to offer, it is easy to see why Matrix Fitness is a top choice for those looking for the best home gym equipment available.

Overall, Matrix Fitness is a great investment for anyone looking for quality home gym equipment. With a wide range of products and a quality guarantee, you can be sure that you will be satisfied with your purchase. With so much to offer, it is easy to see why Matrix Fitness is a top choice for those looking for the best home gym equipment available.

Opti-Fit

If you’re looking for quality home gym equipment, look no further than Matrix Fitness. With a wide range of products and a quality guarantee, you can be sure that you’ll be satisfied with your purchase. So what are you waiting for? Invest in your health today with Matrix Fitness!