Built Gym
Case Study: Built Gym — St. George, UT
Project Type: Private Strength Training Facility
Location: St. George, Utah
Client: Built Gym (Bailey & Zach Turner)
Opti-Fit Role: Advisor, Design Consultant, Primary Equipment Supplier
The Vision
Built Gym was conceived to fill a clear void in the St. George market: a premium, purpose-built training environment for serious lifters. Founded by longtime coaches and strength enthusiasts Bailey and Zach Turner, the goal was to create a gym that reflected the best facilities they had trained in nationwide—without compromise on equipment quality, layout, or training experience.
Opti-Fit’s Approach
Opti-Fit Fitness Solutions partnered with the Built Gym ownership team as a trusted advisor from the early planning stages through execution. Our role included consulting on space planning, equipment mix, and training flow, ensuring the facility supported high-volume strength training while remaining intuitive, efficient, and future-proof.
Beyond consulting and design assistance, Opti-Fit supplied the majority of the equipment package, curating a lineup that balanced elite biomechanics, durability, and aesthetic cohesion.
The Solution
The final facility features a carefully selected mix of best-in-class strength and performance equipment from:
- Atlantis Strength for heavy-duty, biomechanically refined plate-loaded and selectorized machines
- Matrix Fitness for performance-driven cardio
- InTek Strength for precision-crafted Dumbbells and Fixed Barbells.
Each selection was made to support serious lifting, long-term reliability, and a premium member experience.
The Result
Built Gym now stands as one of Southern Utah’s most comprehensively equipped strength facilities. The gym delivers a seamless training experience that reflects the owners’ coaching philosophy while supporting a growing community of dedicated lifters. The project is a strong example of how thoughtful consulting, intentional design, and the right equipment mix can elevate a gym from concept to destination.
