The A.J.

Case Study: Elevating The A.J.

Location: Sacramento, CA

Partner: Opti-Fit International Inc.

The Challenge The A.J. required a standout fitness amenity to differentiate its new multi-housing complex in the competitive Sacramento market and attract lifestyle-focused tenants.

The Solution Opti-Fit, led by Trine By, designed a dynamic, high-performance facility. The installation features:

Connected Cardio: Matrix Performance Treadmills and Ascent Trainers with 16” Touch consoles, plus iFit-enabled CXV virtual training cycles.

Versatile Strength: A Matrix Aura 4-Stack Multi-Station and functional trainer.

Custom Branding: XULT dumbbells and kettlebells custom-engraved with the “AJ” logo.

Functional Zone: An Escape Fitness green speed track, heavy bag, battle ropes, and plyometric tools.

The Impact: This facility directly drives ROI by justifying premium rental rates and increasing lease retention. By providing a commercial-grade gym on-site, The A.J. eliminates the need for external memberships, offering tenants unmatched convenience and community value.

Consultant: Trine By